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Voiceover Industry

The Why of the EURO VO Retreat

by J. Michael Collins 7 Comments

Last night featured the opening celebration dinner of the 8th EURO VO Retreat.

As always, it was an evening of laughter, fun, indulgence, and the joy of the finer things in life, as we prepare to embark on another week of intensive small-group learning, this time on the banks of Lake Lucerne in lovely Vitznau, Switzerland.

Paul Strikwerda recently wrote an article on the retreats, (https://www.nethervoice.com/jmcs-euro-vo-retreats-extravagant-or-priceless/) in which he rhetorically asked if an event with a price point over $5,000 that limits attendance to a dozen or so jet-setting voice actors is elitist. Fair question, and to some surely the answer will be yes.

But however lavish a EURO VO Retreat may be, it’s the “why” behind their existence that I haven’t discussed often enough.

Lessons Learned at the EURO VO Retreat

Being comprised of thousands of solopreneurs, all largely isolated in padded rooms and social media bubbles, it is very easy to allow a scarcity mindset to creep into what we do. Being self-employed is inherently terrifying, with a sense of insecurity being a defining feature for many. However good things may happen one day, there’s no corporate paycheck to fall back on if they slow down the next. We are our own safety net, and that net can feel thin at times.

This insecurity leads to gravitation towards compromising our value, lowering our expectations for pay, long-term security, personal happiness and pleasure, and the play we all deserve as a reward for our hard work. It makes many feel that they are not entitled to the same quality of life that their friends who work in the corporate world may have and causes them to buy into the mentality that we are just gig economy worker bees who should be happy that we get paid to talk.

The EURO VO Retreats are the opposite of that. They are lessons not just in growing one’s skill set and camaraderie but also in creating a mindset of abundance. They showcase that with hard work, extraordinary talent, and exceptional business acumen, this Wild West industry we have chosen to devote our lives to can be harnessed and channeled into a security-creating stream of reliable income that can render normal what once seemed extravagant. These retreats demonstrate what people in our industry can have when they take themselves seriously and embody a professional role in the classical sense, no different than the dedication exhibited by lawyers, architects, and hedge fund managers.

Those of us who have worked in this field for decades understand that there is, always has been, and most likely always will be more work than there is quality talent to do it. Regardless of the advances of AI, or the growth of newer, micro-budget parts of the marketplace, there will always be a strong and steady pool of buyers looking for exceptional talent and willing-to-pay rates that reflect their appreciation for quality. And we understand that voiceover doesn’t have to be a hand-to-mouth, hoping for the next job, hustle-and-grind lifestyle, but rather one where we can decide what work we do, how much we get paid for it, and when we want to be on call……or not.

What is the why of the EURO VO Retreats? The why is simply to show what can be…..and how what can be might be far more than you ever imagined.

Filed Under: Blog, Voiceover Industry

I’m Going “Verified Human.” Should You?

by J. Michael Collins 9 Comments

ai-voiceover-robot-in-fear

The herd mentality in voiceover today is all about figuring out how to incorporate AI, voice models, and voice clones into your business plan. Who will be the first movers to get ahead of the AI voiceover trend and capitalize on it? Who will be harmed? Not me. On both counts.

I’ve spent my career trying to see where the herd is moving and then either getting ahead of the next move (or, more often,) moving in the opposite direction. This philosophy has helped me build a voiceover business and voiceover-adjacent businesses that have thrived for almost three decades. It has also served me well in financial planning and investing. Scared of the markets right now? I’m not. Warren Buffett once said it is wise for investors to be “fearful when others are greedy, and greedy when others are fearful.” I’m buying market dips right now in multiple sectors while most people are selling. If the market crashes, guess what? I’ll still be a buyer. In the long run, the growth will be there.

AI Voiceover vs. Authentic Human Voices

Recently, I encountered a fascinating Twitter thread (https://bit.ly/3qxAe9f) by content marketing writer Rob Lennon, who has self-published 45 titles on Amazon and is highly familiar with the freelance writing industry. The freelance writing industry has similarities to voiceover, though it is not directly analogous. However, Lennon’s article struck a chord. Lennon predicts that “Entry-level freelance writing jobs will be decimated w/in five years and replaced by AI wranglers.” This is similar to my prediction of the imminent demise of entry-level voiceover jobs at the hands of AI voice models. The sub-$100 voiceover space will likely cease to exist for human voice actors in the next five years. The $100-$250 space could see up to 80% of jobs replaced by robots. And the $250-$500 space may see as many as 20% of jobs lost to AI. Above the $500 line, where quality and nuance trump price, there is likely to be minor, if any, erosion.

Lennon posits that “A chain reaction occurs. Fewer entry-level business writing jobs are available. Years go by. Fewer writers getting better at their craft. Fewer writers writing about writing. Thus begins the gap.” Voiceover will likely experience a similar phenomenon. Fewer low-end jobs available. Fewer new entrants into the industry. Eventually, buyers are left with a stark choice between human, or robot, as the available talent pool thins over time.

A market will emerge for what Lennon calls “strict human verification.” High-end buyers will demand authentic human voices. Consumers will demand them. And the most discriminating may choose to work only with those voice actors who can guarantee that their voice does not exist in an artificial form.

If you are licensing your voice in AI form now, it will be very challenging to assure future buyers that someone else won’t be able to use a model of your voice to recreate the deliverable you provide them. It may dilute your value in a market that starts to prize verifiably human voices. We don’t know what the future looks like. This is one of many possible outcomes. But one thing I’ve yet to see from AI modelers is a use case for how voice actors make more than pizza money from voice clones. Show me how we get to 5-figures monthly with an AI model, and you’ll have my interest. Until then? Going forward, J. Michael Collins voiceovers are Verified Human, and I’ll proudly display a badge declaring the same on my homepage in the near future.

Of course, I’m also buying stock in Veritone. So we’ll see.

*This blog is the writer’s personal opinion only and does not constitute financial advice.

Filed Under: Blog, Voiceover Industry

3 Things About the Voiceover Industry

by J. Michael Collins Leave a Comment

three things about the voiceover industry

This week marks the return of my “3-Things” segments, where I drop a few shorter thoughts about the voiceover industry than my usual stemwinders. Here we go!

#1 About Voiceover At-Bats

It’s all about at-bats. When you strip all the noise away, the only thing that matters in this business is at-bats. Talent and technical ability are prerequisites. If you don’t have those, you won’t even get to first base. But assuming you do, it’s all about the number of people who hear you each day.
Even the best voice actors have batting averages that are rarely better than .100, or one in ten. You’ll never get the hits you need to build a sustainable career if you don’t get enough at-bats. What’s the magic number? For some, it’s ten a day. For others, 20. For more than you might think, 30 or 40.
At bats are auditions or active marketing touches. This means people are either hearing your audition or your demo. If this happens less than 10-20 times a day, regardless of where you source your work, you likely will not get a lot of traction in voiceover, no matter how good you are.

#2 Playing by the Rules

Occasionally, we all have to swallow our pride to move our careers forward. If you get your back up every time someone patronizes you or makes you feel small but is still offering a seat at the table, you’ll lose out on chances to leapfrog the very person who may not be treating you all that fairly. Don’t accept insults or abuse, but understand that if you want to be alpha dog someday, you have to accept that sometimes just getting into the castle is worth the trouble of playing by someone else’s rules for a bit.

#3 About Voiceover Audio

Have a pro check your damn audio. And I don’t mean me. I mean George Whittam, Dan Lenard, Uncle Roy, Tim Tippets, Frank Verderosa, and various others…..(yes, all guys….drop some killer female engineers in the comments, please!) I’ve been casting a fair bit recently, and some of you who are pretty hot stuff as talent don’t realize that you are sending in B-minus audio or stuff that’s been edited to the point that I’m hearing pops between lines. It’s often a deal-breaker and almost always a tiebreaker.

Filed Under: Blog, Voiceover Industry

Why We Bought VO Atlanta, and What Comes Next

by J. Michael Collins Leave a Comment

As many of you read about last week, Anna and I are thrilled to have gained the rights to keep VO Atlanta going through a sale agreement with the previous owner and conference founder Gerald Griffith. Most of you have read the articles that were published by various media sources about the acquisition, but I wanted to use this space to give you a more personal look at the reasons for the acquisition, and what comes next for the conference.

I’ve been speaking at VO Atlanta almost since the beginning, and Anna has joined me there for the last several live conferences. In some ways, it’s become a bit of a VO home for us, where we get to see our friends and colleagues, meet new ones, and it is also where we’ve watched the JMC Demos team form and come together into a cohesive unit. It’s where we met A.J. McKay, Jenn Henry, and numerous other people that our various businesses would not be as strong without…..in addition to becoming some of our dearest friends.

We’ve also watched VO Atlanta serve as a launchpad for more careers than we can count. People who are fresh off the bus one year, and expert speakers with thriving careers three or four years later. That kind of magic is something we couldn’t let disappear, so when Gerald made it clear he was stepping aside, we knew we had to find a way to step in.

As you’ve heard, I’m actually taking a secondary role in all of this. My job will be coordinating the presenter lineup, X-sessions, and making sure that the content is of the quality you have come to expect from this signature industry event, and then some. Anna, however, will be quarterbacking the event experience in her role as CEO. Indeed, her new LLC, Anna Collins Events, of which she is also CEO, is now the entity that owns VO Atlanta. I’m proud to see the strong woman that I’ve known and loved for so many years take the lead in this venture.

For those of you who have come to our EURO VO Retreats, or attended the One Voice Conference USA in Dallas in 2021, you have seen firsthand the attention to detail and quality that an Anna Collins-managed event offers. Going forward, we expect to bring the same level of personal touch and care to VO Atlanta. While we probably can’t have lobster night and serve Dom Perignon like at the retreats, we CAN make sure that the attendee experience is foremost in everything we do. That means things like free coffee and water stations, without long lines. And it means finding ways to make the experience more affordable without compromising on quality…..indeed while always looking to raise the bar.

Anna has already been engaging with hotel leadership to make clear that we’ll be expecting service improvements for future conferences. More staff, a return of room service, more frequent housekeeping, and faster service at restaurants. We expect our guests to be looked after. And this is just the start.

I do want to address the question of our relationships with other industry events because I think this is really important. Just like in the voiceover business, and the demo production business, we approach the conference business from a perspective of abundance. It is our sincere belief that there are plenty of ticket sales to go around, and that voice actors should attend a variety of events throughout the year, not just those we are involved in. VO Atlanta is our new baby, but we are excited to continue to partner with our colleagues in England to co-produce the One Voice Conference USA in Dallas. We’re also big supporters and sponsors of the other top events in our industry like That’s Voiceover and the Voice Arts Awards, VOcation, MAVO, Voxy Summit, VO North, WoVO’s mini cons, and more. Find the ones that are right for you in terms of proximity and content, and do as many as you can. They will all enrich your career in one way or another.

The voiceover industry is a community. It’s a wellspring of kindness and quality humans doing amazing things. With the continuation of VO Atlanta, our goal is to provide one of many wonderful homes for the people who make this industry such a special place. With your help, we’ll achieve that goal and more!

 

Filed Under: Blog, Voiceover Industry Tagged With: voiceover conferences

An Interview with Paul Stefano & Sean Daeley of The VO Meter Podcast

by J. Michael Collins Leave a Comment

 

 

This week I had the chance to chat with Paul Stefano and Sean Daeley, two excellent voice actors who host one of the industry’s hottest podcasts, The VO Meter. As a podcaster myself and a big fan of The VO Meter, it was great to get a behind-the-scenes look at what makes The VO Meter so successful.

Here’s what Paul had to say about the podcast.

What sets the VO Meter apart from other podcasts in the voiceover space?
We try to be as upfront and honest about all the wrong things you can do on your way to a successful voice over career. Most people only tell you the good things that happen to them. We share EVERYTHING.
What was the genesis of the podcast? Why did you decide to do it?
It started out as a way to help people who were just getting started, like us at the time. There were a lot of podcasts for seasoned pros. We thought it would be fun to hear from somebody “just like you” so to speak who was going through the same trials and tribulations. That has changed a bit now that we are both seasoned pros, but we still keep that focus, of helping the “newbie” as much as possible.
What do you look for in a podcast guest?
We like to have people on who are like us. Tell it like it is, while also offering insight. Also, it’s important that they can laugh. Both at us, obviously, but also themselves.
Tell us about some of the most interesting guests you’ve had on.
Well, our first-ever guests were Michael Schwalbe, Moe Rock, Matthew Curtis, and Heather Costa. Prior to that we only did a back and forth conversation with ourselves. I’ll always remember that episode because frankly I was shocked anybody else wanted to talk to us! I’m also eternally grateful that we’ve been able to have most of my early mentors on as guests. People like Bob Bergen, Doug Turkel, Melissa Exelberth, Peter Bishop, Trish Basanyi, Terry Daniel, George Whittam, Dan Lenard and YOU JMC. Finally, we are very proud of the episodes we did on racial, ethnic, and sexual orientation diversity.
If there was a wish list of three guests you could get for the podcast, who would they be?
I can honestly say there isn’t anybody we haven’t had on that we’d consider a “dream guest.” Part of that is because the VO community is so giving. We’ve had so many legends on already that it’s an embarrassment of riches. Joe Cipriano, Kay Bess, Scott Brick, Mara Junot, Johnny Heller, Daniel Ross, Melissa Disney, we already mentioned Bob Bergen, the list goes on. Simon Vance reached out to US asking to be on, which blew our minds at the time. I guess I would say I hope we just continue to be blessed with people who are so giving of their time.
For those considering starting their own podcast, what are some of the benefits and drawbacks?
Don’t. Sorry, we’re full. Seriously, though, really understand what you are getting into. It takes more work than people realize. While we were new (ish) to VO when we started, I had a BS degree in broadcasting. I knew how to produce a radio show, which is essentially what a podcast is. It’s a full production. I spend hours on each episode and I think it shows in the quality.
Talk tech with us. What gear do you use to record, and what software are you using?
Well, as you may know, we have a segment called Questionable Gear Purchase, which talks about whatever gear we bought or sold since our last show. We are unabashed tech GEEKS. I almost never have the same mic from one year to the next, sometimes month. In fact, as I write this I’m waiting for FedEx to deliver a new Antelope audio mic to my house! Having said that we do love Sennheiser/Neumann products, as well as Studiobricks! Not, only because they are sponsors, LOL. I’m not only a client, I’m a member! It may be interesting to note that we record the show with Twisted Wave, over Source Connect and I still mix with Audacity.
If people want to listen to the VO Meter, where can they find it?
www.vometer.com, and follow us on Twitter @thevometer, or like our Facebook page.
Hire Paul Stefano for your next VO project at paulstefano.com
Hire Sean Daeley for your next VO project at dailyvo.com

 

Filed Under: Blog, Voiceover Industry

Graeme Spicer Joins This Week in VO with J. Michael Collins with a New News Segment

by J. Michael Collins Leave a Comment

I’m thrilled to announce that This Week in VO with J. Michael Collins is bringing Graeme Spicer onto the team with an industry-first weekly news segment within the podcast.

Starting with Episode 23, which will be released this week, Graeme will bring a short roundup of the latest happenings in the world of professional voiceover, covering all aspects of our industry. Keep up to date on the stories that are making headlines in our community with this concise weekly digest, brought to you by one of our industry’s most trusted talent journalists.

Also, in the interest of ensuring that This Week in VO is in fact a weekly podcast, Graeme will fill in for me from time to time as host, stepping in when my travels or work schedule makes it impossible to host a segment that week.

More About Graeme Spicer

Graeme Spicer is not just a successful voice actor with more than two decades of experience, he is also one of the industry’s most respected moderators, interviewers, and investigators. Graeme has made his name synonymous with ethics and integrity, holding the powerful in our industry accountable and exposing abuses among those who profit from the work we do. Graeme is a frequent leader or speaker on conference and webinar panels about ethics, online casting, business, and issues facing the voiceover business.

I’m excited to add his voice to This Week in VO!

Filed Under: Blog, Voiceover Industry

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