As the founder of the JMC Demos brand, one of my missions is to bring our industry-leading quality to as many corners of the voiceover industry as possible. JMC Demos is committed to being an inclusive and diverse brand that lifts the careers of talent across the spectrum of this business we cherish so deeply.

As part of that commitment, over the past two years we have begun to reach out to the Spanish-speaking community and establish an offering in Spanish demo production that holds true to our motto, “When Quality Matters.” During her time at JMC Demos, Sophia Cruz was instrumental in helping both the overall development of the brand, and also beginning the process of introducing our services to the Spanish-speaking VO industry. While she has moved on to bigger and better things, her work in this capacity helped to demonstrate that JMC Demos can offer professional Spanish-language demo production to the highest standard. If you’re looking for a top notch voiceover in both English and Spanish, a performance or business coach, or an agent for the Spanish VO industry, check her out at https://www.sophiacruzvo.com/

Today, I’m proud to announce that Juan Carlos Hernandez Babic, a brilliant talent, producer, copy writer, and director, has officially joined the JMC Demos team as Director of Spanish Production.

Juan Carlos helped to write and direct two Voice Arts Awards-nominated demos in 2019, Jo Rubio’s Commercial Demo, and Camila Peroni’s Network Promo Demo. While I still personally supervise all aspects of the demo creation process, and attend each recording session to co-direct, it’s Juan Carlos’s fantastic ear and skill set that takes the final product to the next level.

Here’s more about Juan Carlos in his own words, to which I will simply add: Welcome aboard, my friend!

Juan Carlos es Locutor, Productor de Demos, Director de casting, VO Coach y Publicista, nacido en Bogotá, Colombia. Su pasión por la creatividad lo llevó a tener una entrevista en los Estados Unidos, donde en 1998 fue contratado como redactor por una agencia de publicidad hispana con sede en Dallas, Texas, donde trabajó por muchos años para muchas marcas nacionales hispanas de los Estados Unidos.

Luego desarrolló una gran pasión por la locución, la cual ha sido una carrera exitosa durante más de 20 años, prestando su voz para muchas campañas nacionales, incluido un comercial reciente del Super Bowl.

Actualmente es la voz de marcas como Aguacates de México, TXU Energy, Disney, Supercross, Texas Lottery, Monster Jam, Bud Light, Homevestor, Eyeglass
World, Dunkin Donuts, Goya y NTTA entre otros. Se mudó recientemente a Madrid, España con su familia para vivir una experiencia cultural diferente. También comenzó a trabajar con J. Michael Collins en JMC Demos como Director de Demos en Español, y el año pasado fue nominado como Director de Demos para 2 Premios Sovas en Los Ángeles.

Juan Carlos continúa con su carrera de Locución, Producción de Demos, Dirección de casting y Coaching, además de su otro negocio en el mundo de la publicidad como Director Creativo freelance.