Professional Male Automotive Voiceover
Voiceover in the Automotive Industry
There are approximately 1.4 billion vehicles on the road across the entire world. The automotive industry is one of the economy’s highest streams of revenue, with roughly 77 million cars and trucks sold just last year. New car models are being released year after year with upgraded features and benefits, and dealerships are constantly putting out new media in the forms of television and radio ads to announce seasonal sales and doorbusters, promotional ads, and new release commercials. With several different car dealers and locations, it is a very competitive market in need of top of the line advertisements to capture the attention of buyers. Hiring a professional voice talent will help to reach the ears of potential customers.
The Voice For Your Unique Automotive Brand
Different car dealers have different approaches to their marketing based on how they want their brand to be reflected. Luxury vehicles tend to lean towards a warm, sultry, and smooth sounding voice, while trucks opt for rugged, gruff, and gritty sounds. An SUV commercial with intent to reach parents and families may have a more conversational and relatable voice. Electric hybrids opt for a sound meant to reach their eco-friendly buyers. No matter your intent, hiring a professional voice talent like J. Michael who is knowledgeable in the automotive industry will accentuate your marketing efforts by reflecting what your brand stands for and how to approach your target audience.
A Voice That Stands Out
With the competitive nature of the automotive industry, your advertising must hold a buyer’s attention. Some of the greatest commercial highlights every year are the car commercials that air during the Super Bowl. They make you laugh, tug on your heartstrings, or tell a story, but most importantly they are memorable. Capture your consumers with a voice they won’t be able to forget. J. Michael has a variety of voice tones in his expansive range, and is able to shift into gear to provide quality reads for whatever your brand calls for. He offers a diverse array of deliveries from manly and gravelly, to rich and opulent, to friendly dad next door, and even hip young millennial relatable and current for the Gen-Y and Gen-Z crowd. J. Michael understands that car brands are diverse and that each consumer base is unique in their needs when searching for a vehicle to purchase. He is also aware of the time constraints of automotive marketing as sales are ever changing, and can usually deliver within a 24 hour period or less.
Hear J. Michael’s automotive demos or request an audition or quote for your project.