Negativity Bias in VO Media: Why the Industry is Doing Just Fine
There has been lots of research over the years in the retail and service industries showing that consumers are more likely to post reviews about and share negative experiences than positive ones. The psychology suggests that this comes from a bias towards reporting negative outcomes over positive ones because » Continue Reading.
Poker Face: Why You Always Have to Project Confidence in a Voiceover Session
Voice acting can be a struggle. Training, investment, hours and hours of auditioning and marketing. It’s tough. Eventually, though, it can start to pay off. Before you know it, there you are, face-to-face with paying clients from major corporations who are looking to you to bring their message to » Continue Reading.
The voiceover industry isn’t perfect. It’s filled with the same little professional hassles and internal squabbles that any field faces. Some of these challenges are more important than others, and they don’t necessarily deserve to be dismissed.
Fortune Favors the Bold: Taking Chances with Your Performance
Twice in the past week I’ve seen the power of bold, even edgy, performance choices on the part of voice actors validated by industry gatekeepers. In one case, a demo client who has signature snark was signed by a sought-after agent who proactively reached out after hearing his demo » Continue Reading.
Guest Blogger Jenn Henry: It’s Okay to Not Like Things. But Don’t be a Di*k About It.
“Don’t be a dick.” Simple, right? What does it really mean though, “Don’t be a puppy-kicking baby hater?” In broad strokes, sure, that one is simple enough; but is there a gradient? While, “Don’t be a dick,” might not have a full 50 shades to over analyze there » Continue Reading.
Today I turn the blog over to one of our industry’s rising stars: Brad Hyland. Brad’s an award-winning, professionally-trained VO with hundreds of high-profile credits under his belt, including as the voice of Santa from Elf of the Shelf. He also coaches, and Brad is one of 2020-2021’s » Continue Reading.
Talent or Training? Voiceover’s Version of the Chicken or the Egg
Talent. It’s defined as, “A special, often athletic, creative, or artistic aptitude.” This word frequently gets conflated with another word, ability, which is, “Possession of the means or skill to do something.” Cue the debate among creatives about whether the innate possession of talent is the key » Continue Reading.
Rates are a very common discussion among voice actors. Whether it is a talent just starting out, or experienced professionals encountering a new type of project they’re being asked to quote that they’ve not done before, or others wanting to make sure that their quotes aren’t undercutting the market, » Continue Reading.
The Good, The Bad, and The Ugly of Facebook VO Groups
Call me old school, but I like Facebook. While I’m active on many social media platforms, for me, Facebook is where I find a thriving community of colleagues and friends in voice over. And with the advent of Facebook groups, it’s never been easier to find your tribe.
Video Game Trailers Are The New Movie Trailers – Are You Prepared To Compete?
As movie trailers go the way of more production and less voice, there’s a new trend in gaming that holds a lot of promise for voice over actors who love trailers. Gameplay and cinematic trailers – produced by video game developers and publishers in order to demonstrate an » Continue Reading.
We read a lot about, “How to make it in VO,” consuming content voraciously in an effort to get a foothold in the business. Eventually, however, many voice actors will put the pieces together and develop a thriving business.
The Wikipedia definition of Imposter Syndrome reads as follows: “Imposter syndrome (also known as imposter phenomenon, fraud syndrome or the imposter experience) is a psychological pattern in which an individual doubts their skills, talents or accomplishments and has a persistent internalized fear of being exposed as a “fraud”.”
If you’ve attended any of my classes or workshops, you may have heard me mention The Formality Scale. This is something that I use in any genre of voice over, in both auditions and bookings. I developed it as a scale of where I’m going to go with » Continue Reading.
I’ve said it many times before, the voice over industry is a giving industry. For a competitive performing arts profession, it is rarely cut-throat (happily) and most colleagues are genuinely supportive of each other’s success. This support shows itself in Facebook groups where voice over actors respond to questions » Continue Reading.
We’ve been through a lot in the last year. The voiceover community is one that thrives on close connections, which until 2020 had always included a regular in-person element. The loss of that alone, however temporary, was a shock. Like much of society, our rituals were disrupted. Our traditions » Continue Reading.
The Art of the Humble Brag – How to Celebrate Business Wins Without Being Obnoxious
The Art of the Humble Brag – How to Celebrate Business Wins Without Being Obnoxious
We’ve all seen and read and perhaps even posted about wins for our voice over businesses on Facebook and other social media. And regularly the community responds with celebratory comments and support because this » Continue Reading.
Where Things Stand: Part 2, The Voiceover Industry in the Year of COVID
A few weeks ago we heard from some of the industry’s leading minds on how their areas of the voiceover business have fared during this difficult year for the world. Today, this blog series concludes with insights from a new set of VO movers and shakers, including power agent » Continue Reading.
JMC Demos Expands Into Animation & Video Games with a Brilliant New Team!
JMC Demos recently partnered with Director/Engineer Matt Curtis, an acclaimed character VO in his own right, and Copywriter Chris Sharpes, also a talented character VO, to branch out into the world of Animation and Video Game demo production. The very first reel produced by this team, Joe Passaro’s » Continue Reading.
Where Things Stand, Part 1: The Voiceover Industry in the Year of COVID.
Today’s blog is the first in a series where I reached out to some of the industry’s most recognizable thought leaders to gather a 360-degree view of the voiceover industry as we approach the home stretch of 2020. In this year that has changed so much, I wanted to » Continue Reading.
Revenge of the Boomers: How Voiceover Casting is Shifting in 2020
Young. Fresh. Hip. Current. Real. Gen Y. Gen Z. Millennial.
If you’ve been around the voiceover industry for more than a week you’ve probably learned those terms by heart. They are the adjectives that have dominated casting for the past five years, as buyers have flocked to youthful talent » Continue Reading.
Desperate Decisions are Bad Decisions: Don’t Invest Your Last Dime in VO
The last couple of months have changed the world, and in most cases not for the better. Health issues aside, the economy is suffering its greatest tribulation since the 1930s, and as usual, people at the less privileged end of the socioeconomic ladder are being hit the hardest.
COVID-19 and Voiceover: How to Protect Your Business
The world today faces its greatest challenge in perhaps many generations. The virus known as COVID-19 has shut down public life across the globe, and will have untold impacts on every facet of society. Lives will be lost. Loved ones will be mourned. For many, much will change.
Introducing Juan Carlos Hernandez-Babic, JMC Demos Director of Spanish Production
As the founder of the JMC Demos brand, one of my missions is to bring our industry-leading quality to as many corners of the voiceover industry as possible. JMC Demos is committed to being an inclusive and diverse brand that lifts the careers of talent across the spectrum of » Continue Reading.
Getting Started in VO: Is There Really a Right Path and Wrong Path?
Okay, I know what you’re thinking: “Do we really need another ‘getting started in VO’ blog post?” There are hundreds of these out there, penned by every VO expert and thought leader you can think of. Add to that the almost daily posts on VO social media asking for » Continue Reading.
My Talent Profiles series continues with the incredibly talented Sundholm family, including young rising stars Everett and Ashton, VO pro mom Michelle, and epic producer dad Steve. Here, Michelle Sundholm sits down for a chat about their careers.
JMC Demos Presents: Voice Arts Awards Nominee John Krauss, JMC Demos Audio Engineer
Many of you know that A.J. McKay is the Lead Audio Engineer for JMC Demos. He’s become a bit of a rockstar over the years, and deservedly so, but what many don’t realize is that A.J. leads a team of five world-class audio engineers who handle various aspects of » Continue Reading.
Continuing my profile of some of the industry’s hardest-working talent, today I sit down for a chat with Susan Glow, mom and manager to the amazing Cassie and Sabrina, both multiple Voice Arts Awards nominees in 2019.
Doing Great? Nice! Now is the Time to Cut Expenses
Large companies understand that business cycles never last forever.
Have you ever wondered why, during times of plenty, companies seem to get stingy? Airlines devalue their frequent flier miles and benefits, credit cards offer tougher terms and fewer rewards, hotels stop passing out free upgrades and complimentary fruit baskets. » Continue Reading.
It’s a privilege to have the chance to attend numerous industry conferences throughout the year as a speaker and sponsor. From VO Atlanta to That’s Voiceover to WoVO Con, Voxy Ladies, V.O. North, One Voice, and others, it is great to support the coming together of our industry.
The voice actor surveyed the wasteland before her. It had been some years since the robot voices had taken over. They arrived slowly…..seemingly harmless in their cylinders and cubes with cute names like Alexa, Cortana, and Siri. They may have been people once, even then, but in their disembodied » Continue Reading.
Vocal Health Series: An Interview with Angel Burch
Voice actor and coach Angel Burch has had a prolific career in the industry, and has helped many new talent find their footing on the road to success. Here, we discuss her struggles with vocal health issues, and learn lessons from her story.
Compound Interest: How a Common Financial Principle Offers a Great Path to VO Success
It’s basic economics. Leave money in the bank, or in low-risk investments with a defined annual yield, and over time the initial principle will grow substantially if it is not touched. Compound interest is the topic of many articles and talks by financial experts, and with good reason. Smart, » Continue Reading.
COMING SOON: A Series of Interviews on Vocal Health for Voice Actors
Many of us take our instrument for granted. As voice actors, we’ve become used to opening our mouths and producing our work product almost reflexively, often without a second thought to the very real danger of strain, stress, or vocal failure.
Do you know where you are on your voiceover journey?
As a demo producer, one of the most uncomfortable conversations I have to have with talent is a frank evaluation of their ability. I will produce for any voice actor whom I believe will be able to see return » Continue Reading.
Takeaways From VO Atlanta: Family, Evolution, and Changes Coming to Online Casting
I’m a bit late to the game this year as far as VO Atlanta wrap-ups go. Between a touch of jet lag, (I made a rare-for-me decision to take an overnight flight back so as not to miss too much work,) a multi-day marathon of jobs and administrative stuff » Continue Reading.
VO Atlanta 2019 begins this coming week, and the excitement is palpable.
Featuring hundreds of hours of content spread over four days, the industry’s biggest conference never fails to be an event to remember. It is a celebration of learning, networking, socializing and friendship unlike anything else in the » Continue Reading.
The Decline of Commercial Voiceover Isn’t The End of the World
I had an interesting epiphany the other day. After booking a big-brand commercial client through a website walk-in, I took stock of my daily rake: One fantastic commercial client and a smaller one. Three Corporate Narration jobs. One new E-Learning client and a repeat from a steady customer. » Continue Reading.
If your only source of information about the voiceover industry is social media, you might think the business is a barren wasteland of scarce opportunities, declining rates, and predators hiding behind every corner ready to pounce on the pocketbooks of talent who don’t know any better. Like the » Continue Reading.
A few weeks ago I reported here on the initial changes to Voice123.com and the issues being encountered by users of the site. At that time I approached the re-launch from a glass-half-full perspective, having faith that the positive things I was being told behind the scenes by Voice123 » Continue Reading.
Why Big Events & Moments Are Good for The Voiceover Industry
It’s been a heckuva year. In addition to a growing voiceover workload, 2018 saw me involved in almost every major VO conference, hosting two EURO VO Retreats, and working aggressively to further build the JMC DEMOS production brand.
Recent events in the voiceover industry are making “transparency” a hot topic again.
This term was the watchword over the great controversies that began enveloping Voices.com a few years ago. Voices’ greatest sin wasn’t dipping their hands deep into the kitty on managed jobs, (which is not to excuse » Continue Reading.
A few weeks ago, Red Dead Redemption 2 was released to the world, featuring the voices of roughly half of our friends and colleagues, (and much congratulations to them for their amazing work.) This Old West-themed video game takes place across a stunning landscape where law and order is » Continue Reading.
That’s Voiceover & The 2018 Voice Arts Awards Recap
It was the third week of a nearly month-long trip when my lovely wife Anna and I arrived in Los Angeles for the 2018 installment of the Society of Voice Arts and Sciences signature weekend featuring the That’s Voiceover expo and the Voice Arts Awards gala. We were joined » Continue Reading.
1.) I find it interesting that whenever I see a, “the sky is falling,” post about the VO industry, the theme is always broadcast rates. Broadcast rates have definitely been declining as a result of lower barriers to talent entry, changing media consumption » Continue Reading.
1.) For years the talk has been about the trend away from brick and mortar VO casting into the online space. Agents and casting directors are fighting hard and having some success in reclaiming part of that business, but lately I’ve seen » Continue Reading.
Some say LeBron James is the greatest basketball player of all time. I’m more of a Jordan guy myself, but time will tell. There’s no denying, however, that LeBron is one of the most formidable athletes ever to play in any sport. He’s a master at his craft, excelling » Continue Reading.
As the voiceover industry continues to morph into a massive intersection of various genres and career-types, I think it’s important that we hear from successful talent who have built careers in the trenches, booking daily local and regional commercial work, imaging, affiliate work, and copious amounts of corporate narration » Continue Reading.
Voiceover talent and those aspiring to join their ranks are motivated by many different drivers. Ultimately, though, most talent can define their motivation down to one, (or a combination,) of three different things: The Art of Performing, Fame and Recognition, and Money.
Rejoice, and Make a Joyful Noise (Voiceover is Doing Just Fine!)
“Rejoice, and make a joyful noise.” I remember sitting in a Presbyterian church at around nine years old and hearing the pastor use that phrase. He was talking about how much we have to be grateful for, despite all of the problems we may face in our lives. » Continue Reading.
During recent webinars and coaching sessions, I’ve frequently been asked for a list of various terms and titles to search when looking for buyers of E-Learning content. So, here’s a short guide to some of the most common titles of decision makers, that I hope will help you » Continue Reading.
Today I sit down with the extremely talented Bob Glavin, he of multiple 2017 Voice Arts Awards nominations. Bob is one of the more interesting people you will ever meet, with an eclectic background as a performer, and a burgeoning career as a voice » Continue Reading.
Only Human: How to Use Service Recovery Effectively When You Let a Client Down
When things are going well, it’s easy to start thinking you are a superhero, capable of handling Herculean tasks without breaking a sweat. Saying yes to every client request becomes second nature, until you have your day scheduled down to five minute blocks trying » Continue Reading.
I recently had the privilege of working with the absolutely brilliant Jodi Krangle at my Las Vegas Conversational VO workshop, which led to our collaboration on two spectacular new FIRST CLASS DEMOS. (http://voiceoversandvocals.com/) Jodi is one of the most gifted talent I’ve had » Continue Reading.
Bidding on Online Casting Sites: How to Maximize Your Pay
It’s one of the more controversial aspects of online casting platforms: Bidding. Many industry professionals believe that talent bidding against each other drives rates down, and surely in some cases it does. It would be nice to say, “I won’t work on a job » Continue Reading.
Juliette Gray is the very definition of class, both as a person and a voice. Recently, I had the privilege of producing a new suite of demos for this class act, and she was a true joy to work with. You can hear her » Continue Reading.
Recently, I had the pleasure of chatting with talented voice actress Rain Gwinn about her journey in voiceover. We met at VO Atlanta where Rain took part in my X-Session, and subsequently worked together on her new E-Learning demo, which can be found here: » Continue Reading.
This week I’m talking with new talent Jim Cooper, a former commercial production pro, who recently booked his first gig as a professional voice actor. Jim’s a talented and interesting individual, and I enjoyed working with him on his delivery and new demos over » Continue Reading.
This week I had the privilege of chatting with Mindy Baer, a prolific and highly talented voice actor from the Miami area who recently completed a suite of four demos with me, (Automotive goo.gl/tuD9Ao, Pharmaceutical Commercials goo.gl/8AnE3h, Political goo.gl/xJzeV6, and TV » Continue Reading.
If you haven’t heard of Kabir Singh, it’s a name you should get to know. With a sound that pivots effortlessly from regular guy to authentically urban, Kabir is spearheading demographic change in the voiceover industry, paving the way with his success for future » Continue Reading.
Jas Patrick, (jaspatrick.net,) is one of the hottest young talents in the voiceover marketplace today, with over a hundred jobs booked in the past year alone. It would be easy to call him a rising star, but the ‘rising’ bit seems unnecessary at » Continue Reading.
I had a nice Thursday last week. One of those days where a few things come together and you unexpectedly book more revenue in 24 hours than your usual monthly target. A happy dance may have been involved. Perhaps two.
The issue of what we should charge as voice actors continues to be the most talked about topic in our industry. From talent lamenting major national buyouts coming through agents for $5,000, and then reappearing elsewhere at even more egregious rates, to the festering » Continue Reading.
For the third year in a row, I had the privilege of attending and presenting at VO Atlanta. The past two years have been content and information-packed events which lifted the industry, and brought the community closer together. Somehow, Gerald Griffith and the team » Continue Reading.
VO Atlanta 2017 Panelist Profiles: Armin Hierstetter
Today I chat with everyone’s favorite rockstar, Armin Hierstetter, CEO and founder of Bodalgo.com. Armin is sitting on my Online Casting Leadership panel this Friday at VO Atlanta 2017. Apologies for any formatting issues as I post from my iPad. JMC: Tell us » Continue Reading.
VO Atlanta 2017 Panelist Profiles: Rob Sciglimpaglia
Today’s post features voice and screen actor Rob Sciglimpaglia, who as a practicing attorney is widely recognized as the leading authority on legal issues in the voiceover industry. Rob will be sitting on my Ethics in Voiceover panel at VO Atlanta 2017!
VO Atlanta 2017 Panelist Profiles: Dave Courvoisier
Today’s installment of my VO Atlanta 2017 Panelist Profiles series features CourVO, the irrepressible Dave Courvoisier, voice actor, TV anchorman, and President of the World Voices Organization. Dave will be sitting on my Ethics in Voiceover panel at VO Atlanta 2017.
VO Atlanta 2017 Panelist Profiles: Paul Strikwerda
Today I interview Paul Strikwerda, voice actor, respected blogger, and a frequent commentator on issues of ethics in our industry. Paul will be appearing on my Ethics in Voiceover panel at VO Atlanta 2017.
As a preview of my upcoming series of panels at VO Atlanta 2017, I will be profilingeach panelist in the coming days, getting to know who they are and what they bringto the table as leaders in our industry. We begin with Cliff Zellman, king of AutomotiveVO, and a legendary demo producer. » Continue Reading.
It’s one of my bedrock principles to never speak out on a subject from a perspective of sanctimony or self-righteousness. No one’s hands are entirely clean where the often dueling forces of profit and integrity intersect. All of our houses have corners where there is more glass than concrete, and » Continue Reading.
What Are You Doing to Move Your Business Forward Today?
Life is busy. Between having or building a career in voiceover, caring for family, spending time with friends, and general household responsibilities, it’s easy to let little tasks or ideas that might help you grow your business slip onto a never ending to-do list, or disappear from sight and mind » Continue Reading.
The holiday season brings so many reasons to be grateful. As my family and I prepare to celebrate Christmas this year, I’d like to take a look at some of the incredibly talented folks I have had the chance to work with as a voiceover coach and demo producer over » Continue Reading.
If you’ve ever read through my articles, or listened to one of my webinars, you know that I’m a devout proponent of a “The Customer is Always Right” attitude. I have always believed that success is in large part a direct result of the » Continue Reading.
For the last two years, voiceover legend Randy Thomas has hosted the VO Mastery Event, (randythomaspresents.com,) originally in Fort Myers, Florida. This year the event moves to Los Angeles. I had the pleasure of presenting in 2015, and will be back in » Continue Reading.
That’s likely to be etched on my tombstone for a number of reasons, some more laudable than others. Among them can be counted my voiceover career. From building it based on a radio background, (not the dreaded announcer!,) to embracing online casting in its infancy » Continue Reading.
It’s time once again to take a look at some of the fantastic folks I have been working with as a coach recently. Due to time constraints, I only get to keep a handful of talent on my coaching roster at any given moment. It’s always such a joy to » Continue Reading.
Recap of The Midwest Voiceover Conference: More Progress from the Online Casting Sites
The 2016 Midwest Voiceover Conference in Columbus, Ohio was the fourth installment of this staple of the conference calendar, and it was once again a testament to the organizational skill of James Minter and his team who put on a top class event.
I was thrilled this past week to land a pretty high profile national TV spot involving a three-letter network, a major prime time TV series, and a blockbuster movie release from the mouse ear people. Indeed, I dropped a short post on social media » Continue Reading.
VO Atlanta 2016 was the most heavily hyped voiceover conference in recent memory, and it did not disappoint.
With a vast array of presenters, panels, breakout sessions, exclusive X-sessions, a Spanish Day, a Kid’s Day, and hundreds of attendees from across the country and the world, VO Atlanta was a » Continue Reading.
It’s time again to take a look at some rising stars I have had the pleasure of coaching to begin the year. I am always amazed by the wellspring of talent out there just waiting to either make their VO dreams come true, or take already existing careers to the » Continue Reading.
Engage With the Online Casting Sites at VO Atlanta!
This March at VO Atlanta (voatlanta.me), I am honored and thoroughly excited to have the opportunity to help continue the conversation regarding online casting and the future of the voiceover industry with two first-of-their-kind panels that will allow the voices of the talent community to be heard.
Christmas is always a magic time for me. The memories of the season never fail to conjure warmth, peace, and the love of family and friends. It is a time to reflect on a year gone by, and to dream of the blessings of the year to come. It is » Continue Reading.
The Joy of Coaching 2: More Profiles of Fantastic Talent
Let’s take a look at some more incredible artists I have been privileged to work with as a coach and/or demo producer recently. What a pleasure it has been getting to know these superlative performers!
Online Casting Unlimited & Platinum Tiers: An Insider’s Perspective
Love them or hate them, online casting sites are a fact of life in today’s voiceover marketplace. People from all walks of the business will continue to disagree over what they represent for our community. That said, with all the recent discussion surrounding the top tier memberships on online casting » Continue Reading.
If you are a new talent, you may find yourself struggling to break into the business for any number of reasons. Many aspiring voice actors have the talent and desire to make it in this industry, but are held back by a lack of funds which prevents them from getting » Continue Reading.
One of my great pleasures as a voice over professional is having the opportunity to coach and train other extraordinary voices. Whether they are working pros looking to polish certain delivery styles, or new entrants to this exciting business, helping these talents develop their skills, and book work, is one » Continue Reading.
What Can the Voiceover Business Learn from Politics? More Than You Might Think!
There is a lot of money in political campaigns. At the national level, this can amount to many hundreds of millions of dollars for a single candidate. Some is well spent, while much is wasted in pursuit of vainglorious ambitions that exceed public buy-in. Embedded within the political process, however, » Continue Reading.
When is the last time you intentionally watched a commercial while viewing a television program? If you are like most people, you were watching that program on a DVR, where you can fast forward through the commercials, or on a streaming service like » Continue Reading.
Why Online Casting Sites Are The Future Of Voiceover, But Low Rates Don’t Have To Be
In the past ten years, the online casting marketplaces for voice talent have exploded. Between Voices.com, Voice123.com, bodalgo.com, and others, there are 300-500 jobs being cast daily through online sites, via public and private channels. This number easily equals, (and probably exceeds,) all of the agency jobs being cast through » Continue Reading.
Our regular clients are the lifeblood of our business. Chasing new jobs is exciting, but the relationships we build over the years are sustaining. There’s unlikely to be a single full time pro out there who hasn’t had a slow week saved by a big order from a return customer. » Continue Reading.
Everybody likes tacos….some of us a little too much, (just ask my doctor!) Whether loaded with beef, chicken, cheese, beans, lettuce, tomatoes, or other healthy things, a good taco can turn a bad day around.
What does this have to do with voiceovers, you might already be asking yourself? Has » Continue Reading.