Styles of Automotive Voiceover

Just about all of us are familiar with some type of car commercial. The “ Zoom Zoom” whispers of Mazda, the deep velvety tones of luxury vehicle ads, the rugged masculine voice of a Dodge Ram driving through the mud.. what do all of these have in common? Top notch voiceover. The sound is what really fuels the success of the marketing campaign. The different styles are meant to reflect the features of the car as well as reach a specific target audience.

In coaching with J. Michael, he will explore with you the different types of reads heard in the automotive industry and how to approach each one. The automotive business is at the top of the list of economic revenue, and car dealerships are frequently changing sales and weekend savings events. This requires a voice talent with the ability to rapidly record and get spots to the client in a timely manner, as well as an understanding of their unique audiences. When a new model vehicle is unveiled, presentations are put together to show off the features and benefits to buyers. These presentations are often times accompanied by a voiceover to really drive the message home.

Your demo is your way to showcase the various talents you can perform, which is why J. Michael writes each script by hand. This allows for a production set apart from the rest. You may have warm relatable spots advertising the latest family vehicle, velvety sultry temptations of the all new luxury model, the guy/girl next door feel of the eco friendly car for the green set, the rugged gravelly voice as this year’s model of truck slings mud from the tires. Each car is unique, as will be your automotive demo.