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Diana Birdsall Automotive
Mindy Baer Automotive

Styles of Automotive Voiceover

Just about all of us are familiar with some type of car commercial. The “ Zoom Zoom” whispers of Mazda, the deep velvety tones of luxury vehicle ads, the rugged masculine voice of a Dodge Ram driving through the mud.. what do all of these have in common? Top-notch automotive voiceover. The sound is what really fuels the success of the marketing campaign, and automotive voiceover coaching for the different styles is meant to reflect the features of the car as well as reach a specific target audience.

Automotive Voiceover Coaching

In coaching with J. Michael, he will explore with you the different types of reads heard in the automotive voiceover industry and how to approach each one. The automotive business is at the top of the list of economic revenue, and car dealerships are frequently changing sales and weekend savings events.

This requires a voice talent with the ability to rapidly record and get spots to the client in a timely manner, as well as an understanding of their unique audiences. When a new model vehicle is unveiled, presentations are put together to show off the features and benefits to buyers. These presentations are oftentimes accompanied by a voiceover to really drive the message home.

Automotive Voiceover Coaching & Demo Production

Your demo is your way to showcase the various talents you can perform, which is why J. Michael writes each script by hand. This allows for a production set apart from the rest. You may have warm relatable spots advertising the latest family vehicle, or velvety sultry temptations of the all-new luxury model.

You may want to provide the guy/girl next door feel of the eco-friendly car for the green set, the rugged gravelly voice as this year’s model of truck slings mud from the tires. Each car is unique, as will be your automotive demo.

RECENT TWEETS

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February 2nd 2023 02:02:37

Coffee for my first session of the day in an official LobMob mug. Thanks for the great gift, Galena White! https://t.co/Y0PqpyLftl

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February 2nd 2023 03:02:21

RT @CeliaSiegel: 1/3 Here at the VO Château, we are proud to represent several exceptional Black voice actors on our roster. Please join us…

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February 2nd 2023 12:02:48

https://t.co/c09NOqLif0 happening now!

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February 1st 2023 02:02:32

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January 31st 2023 12:01:08

@aganguzza Critical. If you’re not ten minutes early you’re ten minutes late.

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January 31st 2023 12:01:31

@RickJayGlen @VObyJD Tough when you don’t have a live arm to throw the ball. That team will be back.

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January 30th 2023 11:01:27

Nice legroom on the Embraer up to DC. Playtime ends for the week. Three 14-16 hour days await! https://t.co/5E6BfjmGAa

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January 29th 2023 10:01:47

That’ll do. If they find my frozen body tomorrow morning, tell Anna I finally found somewhere cold enough! https://t.co/a3RwKZH4U7

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January 29th 2023 07:01:01

Tailgate time! https://t.co/dm0ifWbhK6

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January 29th 2023 04:01:04

RT @Get_Micd: Quit changing the channel - Episode 2 - Commercial/Promo episode Feb 1st, 7-9 p.m. EST & vote for your favorite contestant to…

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January 29th 2023 03:01:42

A great night with KC VO friends! Thanks, Andy Barnett for setting it up! https://t.co/IGoQUfZcSm

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January 28th 2023 11:01:28

Last call for the Weird Little Car Washington, DC conversational commercial FULL DAY workshop.

Two spots left to… https://t.co/HVF5YtFffk

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January 28th 2023 06:01:28

All strapped-in on the pencil-jet, American’s CRJ-700. Next stop, AFC Championship Game! https://t.co/BFxjr1qTyh

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January 28th 2023 02:01:35

RT @VoiceOverXtra: For #voiceover #actors - Taxes, Healthcare & Financial Planning! Personal wealth advisor Kelley LeBica joins #JMichaelCo…

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January 27th 2023 12:01:02

Hockey night in DC! Food by Jose Andres. https://t.co/nx6n9b05i3

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January 26th 2023 08:01:50

RT @VoiceOverXtra: Ends tonight: 10% earlybird discount to J. Michael Collins' financial planning webinar - great practical info & strategi…

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January 26th 2023 08:01:23

RT @Freddie_Heinz: Second coaching session with @jmcvoiceover terrific insight and been loving the workouts, hungry for more. Please check…

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January 25th 2023 10:01:18

Shoutout to a GREAT group of talent in today's FREE workout session!
The next free session will be posted on the JM… https://t.co/FldaHz2bvR

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January 25th 2023 03:01:58

https://t.co/ZtrDixqe9w...
Ultimate VO Survivor LIVE SHOWS begin tonight!

The road to VO Atlanta and the Grand Fin… https://t.co/4a5MWxxiRY

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January 25th 2023 02:01:54

Tons of fun hosting the very talented Stephanie Johnson for a Lobster Manor session to record her new political dem… https://t.co/4LLk17MASb

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January 24th 2023 06:01:23

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January 23rd 2023 03:01:19

https://t.co/8Qp5qNhQCA

Join me and Financial Planner Kelley LeBica for a webinar that is essential for working vo… https://t.co/FEGOOX35IQ

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January 22nd 2023 11:01:22

Bengals doing snow angels is the signal to head to the hotel. https://t.co/aeVOdG2V6c

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January 22nd 2023 09:01:11

The action continues… https://t.co/eriL5ivhRL

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January 22nd 2023 07:01:45

Snow! And a Joe Burrow sighting. https://t.co/MCtoPg8XGL

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January 22nd 2023 06:01:27

That’ll do. https://t.co/OLJeTABkqt

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January 22nd 2023 03:01:23

@johnkissingerVO Hour layover. Hope to spend some actual time here one of these day.

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January 22nd 2023 02:01:44

Just a normal Sunday in snowy Detroit kickin it with Sunday Night Football’s Mike Tirico. https://t.co/KwpffSbhTq

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January 21st 2023 07:01:38

That’ll do. https://t.co/mqeXdw7yjx

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January 21st 2023 07:01:32

Look who I found in Kansas City.

And some proper tailgating! https://t.co/voCvXut3Sh

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January 21st 2023 04:01:51

Some pretty shots over the heartland….. https://t.co/1rGFFuTew2

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January 21st 2023 12:01:37

I disclaim all responsibility for what happens when Anna leaves me unattended with Snapchat filters. https://t.co/ONGpH5yqSS

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January 20th 2023 05:01:49

American Airlines nibbles, inlcuding flying lobster, mushroom soup, monkfish curry, and their signature sundae. And… https://t.co/Bb6OvrVahU

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January 20th 2023 04:01:57

Home for the next 7 hours, and some lounge nibbles…… https://t.co/30xWislWZS

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January 20th 2023 01:01:22

Landing in London… https://t.co/dN5zRDyv6E

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202-738-1151
jmichael@jmcvoiceover.com
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