Crisis Commercials: COVID-19, Social Distancing, and the Impact on Media & Advertising

Crisis.. outbreak.. pandemic.. social distancing.. all words we are now highly familiar with. COVID-19 has impacted every industry across the globe, and flooded our feeds with mass hysteria. A majority of businesses have been forced to close their doors with no clear picture of when there may be a possibility of reopening. Many areas have official legal orders to stay in their homes to prevent further spread of the virus. Media producers may not be able to go to their office buildings where they would typically operate from, but many creatives, including professional voiceover talent, possess the abilities to work from home. Though this has been a major setback for all of us, the voiceover industry is here to help your business with crisis commercials.

While we are all practicing safe social distance procedures, that does not mean we have to let client and customer relationships suffer. Now is perhaps the time to build even stronger relationships by using media and professional voiceover to address key concerns, and keep your client base engaged, informed, and updated on business regulations and safety measures. Not only is hiring a professional voice talent a meaningful investment that can help your business remain relevant and at the front of mind of your customers, it also builds trust, loyalty, and comfort knowing that you have not forgotten about them during a time of need.

Crisis commercials and advertisements are continuing to be created to remind the public that businesses are still available, and demonstrate the ways they are adapting to the current events. The current way of advertising offers listeners a sense of reassurance, calmness, and a sense of hope. This comes with a need for warm mature voices to speak life and compassion into these messages, which is exactly what you’ll hear in J. Michael’s voice. J. Michael brings forth an empathy and an understanding of the seriousness COVID-19 has brought upon our daily lives. He is available to serve as the voice of your brand, and deliver the highest quality voiceover for your ads. He operates from a professional home studio equipped with Source Connect for remote live directed sessions, and industry approved mics and preamps to ensure the best quality audio for your project. You may need a commercial to advertise your new curbside and delivery methods. Maybe you are currently unable to provide your services, but want reach out to let your guests know that you’re here for them, and you’ll be back after the dust settles. No matter your message, J. Michael’s compassionate professional voice will support your needs and ensure an ongoing relationship with your buyers.